Microsoft To Boost In-Car Advertising

Actually, watchers in the industry say ads showed on a car infotainment system would not be too much of a stretch…
Wayne Cunningham of CNET writes:
In a conversation with Martin Thall, the General Manager of Microsoft’s Automotive Business Unit, he laid out a vision for the future of infotainment systems in cars, which included connected services supported by in-car advertising. Thall suggested that five years from now, car infotainment systems will be networked and provide the latest information on local services and traffic, as just two examples. This sort of car system should offer daily relevance, so that you could have it give you the best way home from work each day. Or, you could use local search to find a particular item for sale, or a particular restaurant, and the car would give the best route to that location. Your preferences for the route could vary from quickest time, the most scenic, or the route that will cause the least amount of emissions and save the most gas.
The Automotive Business Unit, part of Microsoft’s Entertainment and Devices division, has two products: the Windows Automotive platform and the Microsoft Automotive platform, the latter including Sync. Thall’s philosophy behind that technology is to keep it very cost effective and put it in mass market brands, such as current partners Ford and Fiat. In North America, Ford has an exclusive on the technology until November, 2008.
Microsoft intends to expand the reach of its infotainment system. It is already in North America and Europe. And it will be heading Asia. Toyota is seen as the next potential partner. And who knows if Honda parts would soon incorporate such a technology.





